Ivana Gimeno · independent consultant

Less complexity.
More momentum.

I help SME founders and tech teams simplify their operations, integrate AI where it counts, and build products their teams can actually own.

What I do

two sides, one practice

My practice has two sides. Both come down to the same thing: making sure the work your team does actually moves the business forward.

01 for SME founders

Operational Simplification

When your team is losing time to manual work, disconnected tools, or processes that never quite got fixed — I find where the real friction is, design solutions that fit your team's reality (better workflows, the right tools, AI where it actually helps), and stay through implementation until it sticks.

02 for tech founders

Fractional Product Leadership

When you're building with a small team but don't yet need — or have budget for — a full-time CPO, I bring structure to your product practice: a clear vision, a prioritized backlog, a 1–3 year roadmap, and the discipline to keep your dev team working on the right things at the right time.

Two kinds of clients.
One job.

I simplify. I translate between technology and human. I'm a partner in the change, not just the plan.

I work with two types of clients — and in both cases, my job is the same: cut through the noise, focus on what actually matters, and make sure the solution fits the humans who have to live with it.

For SME leaders feeling like their team is losing time to manual work or disorganized processes: I help identify where the real friction is, design tailored solutions — usually a mix of better workflows, the right tools, and AI where it makes sense — and stay through implementation. The best solution is the one that actually gets adopted, so I stay anchored to the team's reality: their context, their capacity, their goals.

For tech founders building a product with a small team, without the need or budget for a full-time CPO yet: I bring structure to the product side of the business. Clear product vision, a prioritized backlog, a 1–3 year roadmap, and the discipline to make sure the dev team is working on the right things at the right time. With 10+ years in product management, I've seen the classic traps — trying to do everything at once, building things nobody uses — and a big part of my value is helping you avoid them before they cost you.

Not sure if we're a fit?
Let's find out in 30 minutes.

No pitch, no proposal, no obligation. Just a conversation about what's slowing you down — and whether I'm the right person to help.

book a 30-minute call
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