I work with two types of clients — and in both cases, my job is the same: cut through the noise, focus on what actually matters, and make sure the solution fits the humans who have to live with it.
For SME leaders feeling like their team is losing time to manual work or disorganized processes: I help identify where the real friction is, design tailored solutions — usually a mix of better workflows, the right tools, and AI where it makes sense — and stay through implementation. The best solution is the one that actually gets adopted, so I stay anchored to the team's reality: their context, their capacity, their goals.
For tech founders building a product with a small team, without the need or budget for a full-time CPO yet: I bring structure to the product side of the business. Clear product vision, a prioritized backlog, a 1–3 year roadmap, and the discipline to make sure the dev team is working on the right things at the right time. With 10+ years in product management, I've seen the classic traps — trying to do everything at once, building things nobody uses — and a big part of my value is helping you avoid them before they cost you.